The project aims to familiarise the youngest readers and their parents with the topic of allergies and early allergy testing. The Pixi book is entitled ‘Achoo! Emma and the mysterious sniffles’ and tells the story of little Emma, who develops suspicious symptoms such as sneezing and itchy eyes after playing with her best friend's dog. But does this mean that Emma's family can't adopt a dog from the animal shelter, as was originally planned? The Pixi book from MADx is dedicated to answering this question and introduce children to the topic of ‘allergies’.
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The leading Viennese allergy diagnostics manufacturer Macro Array Diagnostics (MADx) has joined forces with the renowned Carlsen publishing house to create a Pixi book about allergies.